At Expo2025 大阪・関西万博 in Osaka, Ukraine unveiled a pavilion unlike any other — a store where nothing can be bought. Why? Because some things are not for sale: freedom, dignity, resilience, education, and healthcare.
The pavilion, called “Not For Sale”, features 18 symbolic items — each representing a core human value.
Scan the barcodes with in-store scanners to watch powerful stories showing the real cost Ukrainians are paying to protect these values.
Next to the main space, visitors can explore the “Values-Driven Economy” zone — with objects from Ukrainian companies that continue to work and innovate despite the war.
Ukraine’s presence at EXPO-25 became possible thanks to support from the Government of Japan and Ukrainian businesses.
Open until 13 October 2025.